Magento is highly SEO-friendly, making it easier for businesses to improve visibility in search engines. The platform offers full control over URLs, meta titles, meta descriptions, canonical tags, and XML sitemaps. Businesses can optimize category pages, product pages, and content to attract organic traffic.
Magento solutions from magento ecommerce development company also support advanced marketing features such as promotions, discount rules, coupon codes, cross-selling, up-selling, and personalized recommendations. Adobe Commerce enhances these capabilities with AI-driven personalization and customer segmentation, helping businesses deliver relevant content and offers to the right audience.